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About DF Studio

DF Studio Cafe has been providing digital strategy and social media services, internationally, since 2007. In 2012, they identified the need to assist and guide the digital transformation of businesses as they transitioned from traditional customer outreach scenarios into online community engagement. They believe that online community engagement is a valuable investment for companies looking to build a stronger online and offline brand presence.

Successful community engagement involves developing a digital strategy that makes use of a well designed website that integrates with specific social media platforms to help achieve short and long term goals. An important part of a digital strategy includes a step by step plan for the education and guidance of management teams and employees for adapting to this digital transformation.

Creating the right digital strategy starts with a conversation. It involves asking the right questions, to determine the right steps to take, to reach realistic goals.

DF Studio Cafe is run by Carmen Villadar, a digital strategy consultant. Carmen was an early adopter of social media, using it for brand engagement and community management back in 2007.

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Carmen Villadar

Carmen is easily one of the most capable persons I have met at creating conversations online. It’s hard to quantify the value gained from community engagement and self-pr, but every business and organization needs a “Carmen” on their team.
- Khuram Malik, Founder and Chief Strategist at Stratagem.io

Our Services


Brand Engagement

Social Recruiting

Customer Service

Concept to Launch

Corporate Strategy Integration

Training, Coaching, and Workshops


Social Media Strategy

Startup Launch

Online Marketing

Online Advertising

Unified Communication

Demographic Targeting


Social Media Audits

Social Media Management

Community Management

Content Creation | Storytelling


Web Design (consult)

What our clients say

Carmen’s knowledge of community engagement and social media really helped our PTPT project advance to the next level. She was able to quickly understand PTPT’s concept and develop a full social media strategy that complemented our company’s key messaging. Her ability to work independently – remotely was an asset.

Nicola Pizzoni

Nicola Pizzoni

COO, ExB Labs GmbH
We were able to bring back Carmen to help launch our mailbe.at mobile Android app. She worked diligently with our developers and marketing team to establish a beta tester community. She was valuable in making sure that communication flowed smoothly and was always on top of any issues that people brought up on our social platforms.


Ramin Assadollahi

Ramin Assadollahi

Managing Director, mailbe.at

Great brands are great at creating conversation. They get their audience talking, interacting and engaged.

Social media is a great vehicle for creating conversation and is a perfect vehicle for enabling the business to take PR into its own hands, so to speak.

This is where Carmen comes in. Carmen is easily one of the most capable persons I have met at creating conversations online. It’s hard to quantify the value gained from community engagement and self-pr, but every business and organisation needs a “Carmen” on their team.

Carmen was doing self-pr and community engagement before it was even a recognized term. To my mind, she is and was a preliminary thought leader in this space.

Further, the  best thing about Carmen is a character that possess both integrity and empathy in huge volumes. Very rare in today’s workplaces, but very much needed.

For a fresh infusion of talent, Carmen is the person to go to.

Khuram Malik

Khuram Malik

Founder and Chief Strategist at Stratagem.io

Carmen was a delight to work with! Her strategic thinking contributed greatly to the LuckyStudent social approach. She is an extremely trustworthy colleague that has shown complete professionalism given confidential information and has brought much needed knowledge and experience to the table to improve the knowledge of everyone at the company. A constant learner with a can-do attitude, I would not hesitate to hire or work with Carmen again.

Jarrell Griarte

Jarrell Griarte

VP Marketing, Lucky Student Inc.

Social Media Facts

% of consumers rely on social media to influence their purchasing decisions. (Source: CeBIT)
% of consumers that receive a quick brand response on social media are likely to recommend that brand to others. (Source: CeBIT)
% of millennials would rather lose their sense of smell than their technology. (Source: Socialnomics)
% of all consumers search for local businesses online. (Source: CeBIT)

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